The project will contribute to…

PROJECT GOAL
By the 28th of June, we want to create a mixed reality prototype which will be used by the user during their physical and digital shopping experiences. The primary user will be between the ages of 20 to 25 who want to keep up with the current trends. The success of this object will be based on how easy it is for the user to shop whilst staying conscious of their budget.
TARGET USERS

Primary Persona
IM YOO JUNG / The Shopaholic
​
Grew up in Seoul, have a bachelor degree's in Fashion marketing
 interested in the lastest fashion trends.


CONTEXT

Primary context
In The Shopping Centre

"social shopping"



PROMOTION

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bibendum luctus nisi.



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